The Friday Ritual
FindlayFriday.
Every Friday we run a live show on Instagram and Facebook at 5 PM Pacific, then drop 50 to 100+ new hats right here at 7 PM Pacific. One theme. Small runs. This is how it goes down.
The Hats Go Live · Friday 7 PM Pacific / 10 Eastern
Every single Friday. Live from Portland, Oregon

Press Play
What Is Findlay Friday?
The whole ritual, explained by the people who run it. The live show, the weekly theme, the drop, and why the Findlay Force shows up every single week.
The Schedule
How Friday Goes Down.
- 5 PM Pacific / 8 PM Eastern
- We stream a live video show on Facebook and Instagram. A quick 10 to 20 minute show. We reveal the theme, show off every hat in the drop, run a custom hat giveaway, and answer your questions. A fun little weekly tradition. Pull up, say hi, win stuff.
- 7 PM Pacific / 10 PM Eastern
- The drop goes live right here. 50 to 100+ new hats built around one theme. Runs are small. When a design sells out, it is gone for good. Even the big runs can go in minutes.
- After The Drop
- Sold out designs stay listed. They move into the archive so every theme stays whole. Anything still in stock is the last of its run, and collectors and the Findlay Force Buy/Sell/Trade crowd keep the hunt going from there.
Catch The Live Show
Where To Watch.
We stream on both at the same time. Follow @FindlayHats and turn on live notifications so Friday finds you.
Why We Do It Live
Findlay Friday started as a way to hang out with the Findlay Force before every drop, and it stuck. Custom hat giveaways, first looks, bad jokes, good times. It is the best seat in the house for the drop, and it is free.
See YouFriday.
Live show at 5 PM Pacific, 8 PM Eastern. Drop at 7 PM Pacific, 10 PM Eastern. Be early. Any of them can go fast.
